First introduced to astrology by her grandmother when she was 12 years old, at 15, Elizabeth Ball began checking her favourite planetary ephemeris to see if her friends were compatible with the boys they liked! In university she wrote astrology guides to the opposite sex.

In 1991, she began a three-year stint of writing the monthly horoscope column for The Nippon View magazine for ex-pats in Japan. While working full-time in the publishing and marketing industries, she continued to do charts as gifts for friends and families – and write astrology-related articles in magazines like Cosmopolitan, Our House and honeymoon magazine Dreams – never considering it was possible to turn her passion for astrology into a business.

In 2002, Elizabeth created a beautiful compatibility report for a friend who was getting married, and after people kept raving about it and other reports she’d also made for friends’ children, realised that personalised astrology reports would make wonderful gifts for a range of gift-giving occasions.

In September 2005, Elizabeth began to create her high quality LoveStars and BabyStars reports, and in December 2006, she launched the It’s In The Stars website, after she had won 3rd prize in the AGSM Peter Farrell Challenge Cup: Business Planning Competition.

Since 2005, she has delighted thousands of couples and parents with her LoveStars and BabyStars reports as personalised gifts for anniversaries, birthdays, blended families, bon voyage, Christmas, christenings, dating couples, engagements, Mothers Day, new babies, Valentines Day and weddings! Today the reports are sold through more than 25 gift websites in Australia, New Zealand, Hong Kong and the UK.

Elizabeth has been interviewed on Sydney radio by Sonia Kruger and Todd McKenney on Mix 106.5FM, profiled in The Sunday Telegraph, and has had her reports featured in a number of Australian magazines and newspaper liftouts. She was interviewed by Kevin Turner on 4BC and 2UE regarding a survey on whether real estate agents thank homebuyers with gifts (they don’t) and was interviewed by ChaChanna Simpson in Connecticut on BlogTalkRadio about astrology.

In 2008 she was a mentor at Macquarie University in the Young Achievement Australia program. Since 2009 Elizabeth has launched her blog about gifts, called Gifts By The Stars and created her Twitter profile, launched her astrology phone consultation service and spoken with mothers about their children’s charts at the Bickies and BabyStars morning tea at O Cafe in Surry Hills.

She has written monthly horoscope columns for speed-dating singles in Australia, New Zealand, Canada and the USA for the FastLife and Fast Impressions companies, for parents at Parenting Australia, and the Shopping By The Stars column for fashion stylist Style Angel. She was hired to speak at the Teacher Housing Authority of NSW annual conference on Tenants By The Stars in August 2009, and presented a fun presentation at the Double Bay Probus Club in November 2009 and was booked again in January 2010.

In May 2011 she began writing mini-horoscopes for each month’s babies on BabyBuds and she will be writing the horoscope column for Peekaboo magazine from March 2012. In September and October 2011, It’s In The Stars exhibited at the Baby & Toddler Shows in Brisbane and Sydney. You’ll see us again at the Melbourne Baby & Toddler Show, 30 March-1 April 2012.