About Us

First introduced to astrology by her grandmother when she was 12 years old, at 15, Elizabeth Ball was casting horoscopes for her friends who wanted to know if they were compatible with the boys they liked! At 23 she began a three-year stint of writing the monthly horoscope column for The Nippon View magazine for ex-pats in Japan. While working full-time in the publishing and marketing industries, she continued to do charts for friends and families – and write astrology-related articles – never considering it was possible to turn her passion for astrology into a business.

More than a decade later, in 2005, on the day Elizabeth began her business course, she was the first person asked by the lecturer why she had decided to undertake the course. Out of the blue, she found herself saying she was going to set up an astrology website – which surprised her as much as the rest of her new classmates!

In September 2005, Elizabeth began to create her beautifully bound, high quality LoveStars and BabyStars reports, and in December 2006, she launched the It’s In The Stars website. Since 2005, she has produced hundreds of LoveStars and BabyStars reports as personalised gifts for anniversaries, birthdays, blended families, bon voyage, Christmas, christenings, dating couples, engagements, Mothers Day, new babies, Valentines Day, weddings and general curiosity!

Elizabeth has been interviewed on Sydney radio by Sonia Kruger and Todd McKenney on Mix 106.5FM, profiled in The Sunday Telegraph, and has had her reports featured in a number of Australian magazines and newspaper liftouts. She is currently working on a new product for It's In The Stars.